PatPat welcomed families to the E.P. & L.P. Melrose Rooftop Theatre in West Hollywood for its 2025 Holiday Movie Lounge, transforming the space into a cozy, festive escape for parents and kids. The event brought together 82 guests — 40 adults and 42 kids — and offered the perfect setting to spotlight PatPat’s matching holiday pajamas and Disney apparel in a real-life, family-focused environment.
The night also delivered powerful brand visibility, with social coverage reaching over 59 million on Instagram and 204,000 views on TikTok. PR efforts added another layer of momentum, generating more than 98 million impressions across top entertainment and lifestyle outlets.
Event Details
The rooftop transformed into a cozy winter hideaway filled with twinkling lights, festive décor, and hands-on activities for families. Guests spent the evening decorating gingerbread cookies and creating custom snow globes with LA creative studio ArtsyFartsy, giving kids (and parents) a fun way to get creative together.
A hot cocoa bar, popcorn, and signature cocktails brought the holiday spirit to life, keeping the night feeling warm, welcoming, and family-friendly. The event wrapped with a private rooftop screening of Disney’s Frozen, giving families a sweet moment to unwind, cuddle up, and enjoy the movie under the stars.
Notable Attendees
The event featured a star-studded mix of celebrities and influencers:
- Amber Stevens West (@amberonistevenswest, 146K followers)
- Anna Maria Perez de Tagle (@annamariapdt, 299K followers)
- Audrina Patridge (@audrinapatridge, 2M followers) with daughter Kirra
- Chanel West Coast (@chanelwestcoast, 3.8M followers) with Dom Fenison and daughter Bowie Breeze
- Caroline D'Amore (@carolinedamore, 161K followers) with husband Omer and daughters
- Chelsea Tavares (@chelsearoycetavares, 584K followers) with son Koden
- Danielle Ruiz (@_danielleruiz, 187K followers) with husband and two kids
- Raye Boyce (@itsmyrayeraye, 1.5M followers)
- Taylor Selfridge (@taylor.selfridge, 906K followers)
Other influencers included Gemma Stone Medina (@g.sofm, 195K followers), Irene Khan (@irenesarah, 491K followers), and more.
Celeb/Influencer Attendee Feedback
Attendees shared enthusiastic feedback:
- Anna Maria Perez de Tagle: "Thank you for a fun evening of Christmas festivities! From the snow globe making, gingerbread decorating, our new Xmas sweaters, delicious drinks and food, to watching Amelia's favorite Disney movie under the stars, it truly put us in the holiday mood! We had a blast!"
- Gemma Stone Medina: "Love our Disney matching holiday sweaters. I’m a sucker for hot chocolate & marshmallows."
- Irene Khan: "We love our PJs for our whole family for this movie night! Such a fun way to spend a Wednesday night with our kids."
- Justin Wilson: "Thanks for having us! Those fish tacos, though - they were delicious."
- Lauren Keyes: "Such a fun way to start off all our holiday events! We loved watching Frozen under the stars."
- Lillian Babaian: "I will always remain grateful for the opportunities this job has provided me. BUT the best part is now sharing once-in-a-lifetime opportunities with Eliana. She was so excited for this outdoor movie night - especially since the movie of choice was Frozen."
- Lindsay Frio: "It was the cutest party! Also, the rooftop silent theater was 100 with my kids in their new PatPat PJs."
- Raquel Pomplun: "Thank you for the matching Disney Sweaters, the fun rooftop movie screening, these photos, and for having us yesterday! We had a blast!"
- Serein Wu: "We had the coziest time for a family pajama rooftop movie night together. Every year I get us new matching family pajamas from Christmas, and thanks to PatPat, I’m ahead of schedule and got to check one to do off my long holiday list. The nugget loves the holiday-themed crafts. Thank you for having us!"
Social Media Buzz and PR Coverage
Social media amplified the event, with posts reaching over 59,172,200 on Instagram and 204,000+ on TikTok. Key posts include:
- Chanel West Coast's post: Instagram carousel (total reach: 40,700,000)
- Danielle Ruiz's post: Instagram slideshow (total reach: 2,057,000)
- Caroline D'Amore's post: Instagram slideshow (total reach: 1,771,000)
- Chelsea Tavares's post: Instagram post (total reach: 2,336,000)
This event delivered major media impact, generating standout coverage across top entertainment outlets and more than 98.6 million impressions:
- Entertainment Tonight
- OK! Magazine (UVM: 1,300,000)
- StarMagazine.com (UVM: 149,300)
- UsMagazine.com (UVM: 18,200,000)
- HollywoodReporter.com (UVM: 21,300,000)
- EOnline (UVM: 21,300,000)
In partnership with Scenario PR and The Influence Agency, PatPat’s Holiday PJ Movie Lounge brought families together while spotlighting the brand’s family matching outfits and Disney looks. The activation deepened brand love, created standout content for the season, and helped build momentum heading into 2025.
