PatPat Editorial Standards
What this page is
Everything on the PatPat blog is written to the standards on this page. If something we publish does not meet them, we want to know, and there is an address at the bottom for telling us.
This is not a statement of intent. It describes how a piece actually gets made here, including the parts that slow us down.
Who writes PatPat's content
PatPat's guides are produced by an in-house editorial team rather than by a single writer, because most of what we publish needs more than one kind of knowledge to be correct. A guide to sizing needs someone who can read pattern data. A guide to sleepwear needs someone who works with product compliance. A guide to family coordination needs someone who has photographed families.
The team, and who is accountable for what:
| Role | Name | Responsible for |
|---|---|---|
| Editorial lead | Ranu Coleman | What we publish, and the final read before anything goes live |
| Writer / researcher | Paul Zhang | Research, drafting, source verification |
| Technical design | Alex Deng | Pattern data, measurements, grading, fit claims |
| Product compliance | Melody Zhao | Safety regulations, standards, labelling claims |
| Customer experience | Eve Cui | Review and support-ticket themes, fit feedback |
Every article carries the team byline plus, where relevant, the name of the person who verified the technical or regulatory content in it. When a piece makes a claim about fit, measurement or safety, the person who checked that claim is named on the article.
What we publish, and what we do not
We publish a guide when we can bring something to it that a reader cannot get from a general search. In practice that means one of four things:
- Our own pattern data. The height, weight and body measurements every PatPat size is cut to, read from the source rather than retyped.
- Our own testing. Wash, wear and fit testing carried out on our products.
- Our own operating reality. Which sizes we stock deeply, which we do not, and what our customers tell us about fit.
- Primary sources, read directly. Regulations, standards and published research, cited to the original document rather than to someone else's summary of it.
If a draft would read exactly the same with a competitor's name in place of ours, we do not publish it. That test is applied before anything else, and it is the reason most proposed topics never become articles.
We do not publish medical, developmental or nutritional advice. We write about clothing. Where growth data appears in a guide it is there to explain how a garment is sized, never to tell a parent whether their child is growing correctly. Questions like that belong with a paediatrician.
Where our facts come from
First-party data. Pattern measurements, size charts and stock figures come from our own systems. Where we publish a figure that moves, such as how many products currently carry a size, we date it and say it is a snapshot.
Official and primary sources. Regulatory and standards claims are cited to the issuing body: the Consumer Product Safety Commission, the eCFR, ASTM International, the World Health Organization. We link to the document itself. If a claim is important enough to make, it is important enough to let a reader check.
What we will not use as a source. Another retailer's size chart. A generic industry conversion table. A competitor's blog post. An AI-generated summary of any of these. If we do not cut to it, measure it or read it in the original, it does not go in.
When we do not have the data, we say so rather than filling the gap with an estimate that looks like a fact.
How we use AI
We are specific about this because vagueness here is not reassuring to anyone.
AI tools may be used for: outlining, checking grammar and readability, summarising our own internal documents for the team's use, and producing first-pass translations that a human then rewrites.
AI tools are not used to: generate the body of an article, produce facts, figures or measurements, write the experiential parts of a guide, or create images presented as photographs of our products.
Nothing is published on the strength of an AI tool's output. Every factual claim in a published piece has been verified by a named person against a primary source or our own data, and every published draft has been rewritten and read by a human editor.
Before a guide goes live
Every piece passes the same checks. A draft that fails any of them goes back rather than forward.
- Does it contain something only PatPat can provide? If not, it does not run.
- Is every number traceable? Each figure resolves to our own data or to a cited primary source, with the date and the method stated where the method matters.
- Has the right specialist checked it? Fit and measurement claims are verified by technical design. Safety and regulatory claims are verified by product compliance. Their names go on the article.
- Are the images ours? Photographs are shot for the piece or taken from our own product photography. We do not present generated images as photographs.
- Is the commercial linking honest? Product links appear only where a reader would want one, and never in place of the answer.
- Does it stay in its lane? No medical, developmental or nutritional advice.
Corrections
We correct errors rather than quietly deleting them.
When we get something factually wrong, we fix the page, add a dated correction note explaining what changed, and update the "last updated" date. Minor edits such as typographical fixes are made without a note. Substantive changes to a fact, figure or recommendation always carry one.
If you have found an error, tell us at service@patpat.com and we will look at it.
Keeping guides current
A guide is not finished when it is published.
Every article carries a published date, a last-updated date and a scheduled review. Guides tied to our size charts are re-checked whenever the underlying pattern data changes. Seasonal guides are reviewed and updated each year rather than replaced with a new article, because a maintained page serves a reader better than a fresh one that repeats it.
Where a figure is a snapshot, such as how many products carry a given size, we date it on the page so you can see how old it is.
Commercial relationships
PatPat's blog exists to help people buy the right thing from us, and we would rather say that plainly than pretend otherwise.
- Articles link to PatPat products and categories where a link is useful, and the number of those links is deliberately limited.
- A product is never recommended because of its margin, its stock position or a campaign. Where we tell you a size is thin or a category runs small, that is the same information we would give a friend.
- We do not accept payment from third parties to feature products, and we do not publish sponsored posts on the blog.
Our previous blog
In August 2026 we removed the entire previous PatPat blog archive. It had grown to a large volume of generic articles that did not meet the standards on this page: content that carried no first-party information, that could have appeared on any retailer's site, and that we could not stand behind.
Rather than revise it, we deleted it and started again under the standards described here, publishing slowly and only where we have something of our own to add.
Contact
Questions about how we produce content, corrections, or a claim you want to check: service@patpat.com
For orders, sizing help, returns and anything else, our Help Center is faster.
Last updated 14 September 2026
