INTRODUCING COMFORTTECH™
4M+
families since 2014
4
fabric technologies
100%
OEKO-TEX Standard 100 certified
6yrs
of R&D behind every fabric
CloudSoft™ · Softness
The softness you feel first.
For sleep, snuggles, and slow mornings. CloudSoft™ is tuned for softness, skin-feel, and gentle stretch, so everyday wear feels easy from morning to bedtime.
Softness
3× softer vs cotton
Buttery-soft feel—gentle, smooth, never stiff.
No prickle
1 vs cotton 29
Lower = more gentle on sensitive skin.
MoveFlex™ · Stretch
Moves the way childhood moves.
Made for stretching, running, jumping, and everything in between. MoveFlex™ keeps up with kids — full freedom of movement, all-day comfort, never restrictive.
STRETCH & BOUNCE-BACK
1.5× stretch vs cotton
Moves easily, then bounces back—no baggy fit.
Smoothness
0.59 Friction vs cotton 0.87
Glides with every move, never sticks or drags.
AirFlow™ · Breathable
Breathable through busy days.
Built to keep kids cool, dry, and comfortable through busy days, changing weather, and constant motion. Lightweight, airy, and easy to wear — wherever the day goes.
Wicking
10× wicking vs cotton
Pulls sweat off skin fast, so kids feel dry—not sticky.
Cool-touch
0.168 Q-max vs cotton 0.129
Noticeably cooler to the touch than standard cotton.
EasyCare™ · Durable
Made for real family routines.
Built for repeat washes, everyday messes, and the pace of family life. EasyCare™ holds its shape and its color — easy to wear, even easier to care for.
COLOR CARE
4.5 Color Stay vs cotton 3.5
Colors stay fresh wash after wash.
Anti-pill
2,500 rubs Still Smooth
Stays sleek and pill-free through repeated wear.
THE FABRIC FAMILY
This chart compares three tested ComfortTech™ fabrics across five everyday comfort signals — so families can find the feel that fits their day.
THE ALL-ROUNDER — SOFT, STRETCHY, MADE FOR EVERYDAY
Softness
Stretch
Wicking
Cool-touch
Breathability
PILLOW-SOFT & AIRY — MADE FOR SLEEP
Softness
Stretch
Wicking
Cool-touch
Breathability
Soft like a bunny. Made without a single bunny.
COOL-TOUCH AIRFLOW — BUILT FOR ACTIVE DAYS
Softness
Stretch
Wicking
Cool-touch
Breathability
RIB-KNIT STRETCH CONSTRUCTION
Stretch that keeps up with childhood.
ElasticCore™ is engineered to provide gentle four-way stretch and reliable recovery, allowing garments to move naturally with growing kids while maintaining their shape wash after wash.
CELLULOSIC FIBER
Softness, sourced more thoughtfully.
Naia™ is a next-generation cellulosic fiber that brings together exceptional softness, silky comfort, and more responsible material sourcing. Lightweight, breathable, and gentle against delicate skin, it’s designed for everyday comfort that feels as good as it looks.
BRUSHED FLEECE CONSTRUCTION
Warmth that never gets in the way.
ThermalHug™Holds the heat. Skips the bulk.Warmth that never gets in the way.Made for cold mornings, the walk to the bus stop, and the ride home. ThermalHug™ is brushed soft on both sides and warm without the bulk — easy to pull on, easy to layer, and light enough to play in.
Each bar scores a fabric from 0 to 10 on that comfort signal — a full bar (10) means it’s strongest there. Higher is better on all five. Scores from ComfortTech fabric testing · use them to match a fabric to the moment, not as absolute lab limits.
